Composing a fragrance in Oriflame is a unique and complex process that involves many steps and a team of dedicated professionals and artists.

The different steps of the process:

- Briefing Oriflame perfumers
- Harmonizing the compositionand the concept
- Evaluating and testing
- Feedback from Customer’s tests and further enrichment
- Creating a complementary range
- Product story and image
- Launching

The perfumer is an artist who is capable of conveying abstract concepts and moods with their fragrance composition.

They are often called “the Nose” and has the unique capacity to memorize scents.
The perfumer harmonizes the composition and the concept of the fragrance and carefully selects and blends multiple perfume mixtures that capture the desired feelings.

Oriflame works with the best perfumers in the world.
Some of them also develop fragrances for Hugo Boss, Armani, Dior, Lancôme and Lacoste for example.

Some fragrance materials originating from the natural extracts of flowers and plants.

They are among the oldest sources of fragrances providing the basic building blocks of fragrances.

Fragrances are usually based on alcohol because it makes the fragrance emanate from the skin.

Quality and long-lastingness of fragrances primarily depend on the quality of the fragrance oil followed by the concentration level of the oil.

Parfum – Around 20% concentration. Lasts all day long.
Eau de Parfum (EdP) – 15% or more concentration. Lasts 4 to 5 hours.
Eau de Toilette (EdT)/ Parfum de toilette – up to 14% concentration. Lasts 2 to 4 hours.
Eau de Cologne (EdC) – 2 to 3% concentration. Lasts about 2 hours.

As the percentage concentration decreases, so does the intensity and longevity of the scent.